After World War I the design community did seem to have the same connection with everyday people as they had before. “Manufactures considered design, as during the nineteenth century, as endless variations on traditional decorative patterns applied to furniture, lighting fixtures, silverware, ceramics, wallpaper, and fabrics” (pile 94). With the change in design taste in 1925 at the world’s fair the style Art Deco was introduced. The style was both praised and criticized by its viewers at the fair. The United States didn’t have the same take on the style as Europe did, in that instead of incorporating the new modern style in homes the US designed skyscrapers with it’s ideals. Including the interior furniture. With the new Zoning law in New York City’s the need for skyscraper technology advancements was at it’s high (pile 100). Because of the expense of the modern design everyday Americans weren’t able to afford it thus leaving the style to be seen in large expensive skyscrapers and hotels in the cities.
It wasn’t until the Great Depression would the new modern designs become more affordable for everyday people, only because they would be forced to. During this time it was so important that designers find an alternative way to make design more affordable because in national crisis such as the depression design is not seen as a necessity but more as a luxury. The automobile is a prime example of the changed made to make the product more affordable. Originally the building of a car was very labor intensive using “composite bodies of sheet metal on wooden frames,” then moving towards innovations of “all steel bodies stamped in huge presses” (Pile 104). With the Great Depression Industrial Design was introduced and with it industrial designers. These designers were the ones that could make a product affordable for the consumers as well as keeping the product equally attractive.
How does this situation relate to today? Are we going to have to become industrial designers ourselves? Is our current economy today equally as bad? What about green design that seems to becoming more popular today, how will it have to change?