Advertisers believed that the purpose of such advertisements was to sell the company’s products and that reference to the individual artists or to the works of art focused attention upon the ad as an “object” rather than as a promotion product (Raizman 225). Here, we saw a switch from photography used as a form of advertisement device to a form of journalism; capturing the use of the product as everyday people used it on a regular basis. Art directors turned to photographic reproduction for it “objective” truth and its visual impact.
Did all these new advertisement ploys seem to create a new visual culture in the US? If so, can this still be seen in today’s society? Do you think that the advertisers originally used the portrayal of the “good life” to show how they wanted their products to be used? Do you think that advertisements today tend to show products used in a more everyday sense or used in a more upscale, exclusive manner?