Friday, December 11, 2009


Click presentation to view video. To view the paper in its entirety click here.


We live in a world where business and the consumer are constantly changing. It is a constant struggle for business to establish a market niche and develop a product, which fits that niche. They must then develop a strategy with the use of technology and advertising to support their product.

The American consumer now bases their purchases more on instant gratification rather than basic needs. As a result, advertising and product promotion have a primary function to increase sales and profits. Products are no longer produced with the interest of society as a whole in mind. The live for today and don’t worry about tomorrow philosophy has created a moral dilemma for the American consumerism and its effects on society.

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This blog is intended for the interior design students in the college of design at the University of Kentucky. It was created with the intent to present students with information, providing them with a channel for contemplation and discussion.