The 60's and 70's were a time of great innovation all around the world. New materials, new products, new processes, and new ways of advertising were all introduced during this time period. While many are impressed with the discovery of new ways of making things with new materials they often overlook a very important aspect: Advertising. Without a way of advertising for their products companies would find it harder to get their product on the market and sell it with great success. While televisions and radios were being invented around this time actual paper advertisement remained extremely important. As a result graphic design became very prevalent. Artists were commissioned to create logos for large companies. Creating these logos entailed creating a graphic as well as a unified text style to be associated with a particular brand. For example, Paul Rand was hired to design the logos for IBM, the Westinghouse Corporation, and ABC (Raizman, p. 328). When developing logos and advertisements it was important for the designer to be sure that it pertained to the audience he or she was trying to reach for instance in terms of age and nationality. It was also important for graphic designers to create universal symbols so that someone of a different nationality could still understand what was trying to be said. For example, symbols for men's and women's restrooms, telephones, airports, trains, smoking or non-smoking, etc. (Raizman, p. 330). Graphics can also be used for the power of suggestion. Artists may use a particular font, texture, or graphic in order to imply a certain feeling that he or she may want the viewer to acquire when viewing the ad. As you can see graphic design has more of an impact than one might consider. In what ways will you incorporate graphic design into your career as an interior designer. Do you think it will have an effect on your success as a designer and your ability to acquire clients? Why or why not?
This blog is intended for the interior design students in the college of design at the University of Kentucky. It was created with the intent to present students with information, providing them with a channel for contemplation and discussion.