Thanks to the long period of peace and political stability, the United States was particularly able to accumulate a large amount of money and rebuild its economical and political powers.
It is during this time that the development of new materials, such as Bakelite, Lucite, Vynilite, Rayon and Nylon, new techniques and the electrification of the assembly line brought new possibilities in all fields of design and architecture. Also, the time of peace allowed people to enjoy their leisure time and really look forward to achieve their desires. New luxurious beach resorts came to play an important role in Americans new vacation times because they offered services that were not available in the domestic sphere and because they opened a new market for travelling.
From the 1950s, we rapidly saw the development of a mass culture that appreciated money, beauty and luxury.
Thanks to magazines and catalogues, people were now able to choose from a wide variety of products, from houses to home appliances, cars and fashion products, sport goods and toys.
William Levitt, considered the Henry Ford of housing, introduced the mass production of houses. As people moved away from the city into the suburbia, they wanted new, cheap houses, and Levitt gave them what they needed. Thanks to the use of inexpensive materials, like concrete, wood studs, dry walls, etc., and the fast methods of construction, these prefabricated houses could be put up in a very short time and efficient manner at a very low cost, starting from $ 7900 (Raizman, page 305). Even though it created conformity and peripheral areas look almost entirely the same, everyone could customize their house the way the wanted to. Also, with the availability of new products (television, radio, home appliances, kitchens, chairs, home décor, etc.), people started to fill these places with as much stuff as possible, and, likewise the Victorian Era, they could show off their status by displaying all that they had. On top of that, if they could afford one of the new models of automobiles, they could park this one in their new garage, attached to the house – one of the new features of the prefabricated residence.
Because of the abundance of products and the possibility of customization, the new concept of obsolescence came to be of great importance in post war society. As new objects were produced and advertised, old ones became out of fashion. Everything, from fashion to interior design products, home appliances and sports goods, was affected by seasonal changes, even if minimal. The late 19th century society became known as a throwaway society deeply affected by advertising and vogue.